Packaging Design

Pink Tension

This is a packaging design for a made up alcoholic beverage. The alcoholic beverage is a peach flavored vodka and tension is the main principal of the design. The color scheme is derived from the palette of a peach. The overall design of the packaging is inspired by Chinese paintings, but instead of painting a specific object, the water colors are used to create similar texture and softness as Chinese paintings would. Tension is created through the different languages, typography and usage of different fonts.